Steve Alonge’s passion for real estate was first sparked at the age of 8 when his family was forced to cancel a move from their small NYC apartment to the home-of-their-dreams because of his mother’s life-threatening illness. Disappointed about not being able to move into a new home, Steve later realized the broader life implications and limited choices confronting his parents. Steve vowed to have a home of his own one day and take that step into economic freedom.

Early in Steve’s real estate career, he bought and sold many homes for himself and also for his clients, but he wasn’t really getting anywhere financially. Instead of understanding the buy-sell concept of how to move up while building wealth, he was making erratic decisions emotionally. This led to the development of his Equity Bank and Elevator Equity Concepts; proven successful for Real Estate Investors.

After discovering his intuition about staying ahead of the curve and sensing the next hot boom area, Steve met a very special mentor. Steve’s mentor coach pushed him past personal insecurities and self-imposed limitations into the kind of action that made his dreams start happening. The very first result of this partnering was action on what Steve saw as a boom area and sold 150 homes in a single year.

Steve first entered the workforce straight out of college. Armed with a master’s degree, he began to teach. After realizing the potential in real estate it seemed that teaching was behind him, but after experiencing that first big win, Steve rediscovered his driving force was education and seeing others people’s dreams come alive. He realized he could educate others on winning in the real estate game.

In this early time, no one had heard of the concept of coaching, except as it related to athletes. So the term is relatively new, but Steve knew he had to put it to work. With his success in learning the ropes of real estate combined with his ability to coach buyers and sellers and also other agents to do the same, Steve had truly gotten in the game. The unexpected truth that has emerged in this journey has been that while buyers, sellers, agents and investors all need knowledge for engaging in this field, what they need most is to know themselves. Steve discovered that winning in the real estate game boils down to winning with oneself!

Alonge is the author of the book “Real Estate Therapy” A Spiritual and Financial Guide to Recovery (2011) His Previous books The Power of Realty Coaching, Choosing a Career in Real Estate Wisely ( Dec 2005) and Being Successful in Real Estate in Good Times & Hard Times (1997) has demonstrated his strong knowledge of up and down real estate markets and how the business of real estate really works.